When you’re in the publishing industry, regular database backups are crucial: one deleted server or accidental drop of a database can mean hours, days, or more of lost content. This is compounded by platforms like WordPress, which encourage users to author content directly in the content management system; if the database ever disappears, you’ve lost all of your content!
In order to protect content, it’s crucial that publishers are creating backups on a regular schedule. If you’re using a managed database service like Amazon RDS these may be handled for you, but you can never have too many backups of your production database.
One simple approach that we’re using as part of our more comprehensive disaster recovery plan is an automated, daily backup of all of our databases to Amazon S3.